About Us


¡Hola and welcome to Viva La Jewels!

I'm Paola, the soul and spirit behind this fashion journey. Born in the vibrant lands of Peru and now rooted in the States since I was 17, my path has been a colorful tapestry of cultures and experiences. As a wife, mom to a spirited 2-year-old girl, and fur mom to four adorable pups (including two wise seniors and one brave blind companion), my life is a symphony of love, laughter, and style.

For over a decade, my passion for fashion has driven me to curate a collection that celebrates every woman's unique beauty and strength. Viva La Jewels isn't just a boutique; it's a haven where fashion meets heart, and where you, my dear friend, are the star of the show.

I took a brief hiatus for a year when my little girl joined the adventure, but I'm back and more excited than ever. It's time to hit the ground running and dive back into what I love most – connecting with you through fabulous fashion finds. And guess what? Starting this Thursday, our boutique is coming to life with a burst of energy! Join me every Thursday at 9pm for our Facebook Live sale extravaganza, where we'll unveil fresh collections, flaunt complete outfits that are ready to rock, and engage in exciting giveaways and games that'll make your heart race.

So, what can you expect from our Facebook Live sales? A bundle of fun, a dash of style, and a whole lot of good vibes. It's not just about clothes; it's about a community of fierce women coming together to celebrate life, love, and the joy of looking fabulous.

Thank you for being part of this incredible journey. Buckle up, my friend – we're in for a fashionable ride!

With love and style,

P.S. Get ready to mark your calendars for Thursdays at 9pm – the spotlight's on you, and it's time to shine!